#HappyDominica: Fort Young Hotel releases Dominica’s version of Pharrell’s Happy

Guests from all around the world already know The Fort Young is at the heart of their Dominica holidays. With the release of its new ‘Happy Video’ on social media, The Nature Island’s oldest hotel has shown its staff know how to have a good time too.

Working with local production company 365mmp, the hotel has cut its own video to accompany the music of Pharell’s global hit ‘Happy’ joining hundreds of versions from destinations around the world as far flung as New Caledonia, Madagascar and Paris.

 What makes the Fort Young’s so special is that it is a celebration of its staff, with everyone from receptionists to chef, security guards to the maintenance team taking part. Of course any opportunity to dance will always reveal who has the best moves, and The Fort Young’s Happy video is no exception. While everyone displays great rhythm and joy, some of the team stand out: in particular Maintenance technician Alexis, who can be seen wining in slow motion, and Elvis Prosper, the security host who breakdances his way through the video. Even the Executive Chairman Gregor Nassief gets in on the act, showing he’s a mover and a shaker on the island in more than just business. “The Fort Young team loves what they do and we wanted to find a fun and exciting way to bring out that passion for us to celebrate and for everyone to see,” explained Gregor Nassief. “Happy employees leads to happy customers – it’s contagious.”

 The video is also a wonderful showcase for the hotel’s recent refurbishment, with the action taking place in some of its most celebrated locations, from the new fine dining Palisades restaurant to the private waterfall and iconic jetty more often used for guests heading off on diving trips or wedding photos. Viewers are also taken behind the scenes with some rarely seen shots from inside the laundry, offices and kitchens. “Given the amount of time work takes from our lives, we had better be happy and passionate about what we do!,” explains Avril Karam who is HR Manager and the driving force behind the creation of Fort Young’s Happy Video.   “This was the perfect project to highlight that and the staff were absolutely fantastic from start to finish. This is really just the beginning as we aim to create and sustain this happy culture at the Fort Young.”

 The video has been released on Youtube:  http://youtu.be/hjnsJIRjEws  and shared on social media with the hashtag #HappyDominica, encouraging people to share what makes them happy about the island, and thus spread the happiness even further. The Fort Young Hotel wants to acknowledge and thank Pharrell Williams for this brilliant song which has shown the world how contagious happiness can be.

About the Fort Young Hotel:

“Built into the original fort (first constructed in 1699), The Fort Young is Dominica’s leading hotel and a landmark in the capital city Roseau. The hotel has 32 original Fort rooms, 38 Oceanfront and Deluxe Oceanfront rooms, along with three suites, offering a combination of old world charm and spacious modern luxury. It features an on-site Dive Shop, Excursion Desk, Duty Free shopping as well as Massage & Wellness Center and Conference Rooms and free Wi-Fi throughout.  “>The Fort Young Hotel serves as the perfect base for visitors to explore the island, whether for diving, leisure, business or shopping. For more information visit www.fortyounghotel.com.

About Dominica

In a region saturated by tourism, Dominica remains one of the hidden gems of the Caribbean. Known as the “Nature Island” due to its abundance of natural splendors: 365 rivers, the second largest boiling lake in the world, volcanoes, mountains, waterfalls, hot springs, black and white sand beaches; and below the water, volcanic vents, plunging sea walls, colorful reefs, soft corals, sea turtles and sperm whales.  Much of the island is protected under national parks, one of which has been given UNESCO World Heritage status. Dominica is a paradise for divers, hikers, birdwatchers and nature-lovers.


Marvlyn James

General Manager


1 767 4485000

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